beNeFit XI: a color-filled night to cure NF
In 2023, our creative team faced unexpected obstacles while supporting The beNeTit, an annual charity gala dedicated to curing NF. With a sudden shift in theme and the departure of two key designers, this was a challenging project. But, the team stepped up.
Despite the challenges we created a visually stunning event centered around the theme of color. On the creative side, this required seamless collaboration between our design, creative, and art direction teams, as well as our motion and video departments. Other partners included the events team and the team at NF Forward.
Despite the obstacles, our collective efforts yielded remarkable results. The event surpassed expectations, captivating attendees with its immersive experience and surpassing previous fundraising efforts. This project exemplified the power of teamwork, resilience, and creativity in achieving our goals.
Style Guide
Our team of designers provided a comprehensive style guide to serve as a roadmap for the various teams working on the event, ensuring consistent and cohesive branding across all assets. Covering logo usage, color palettes, typography choices, and the afterglow logo, this style guide served as a source of truth for all of the teams involved.
Print Materials
Event Photos
Photos from the event featuring assets made by the Rocket creative team including signage, bar backs, menus, table numbers, and auction insert.
Credits
Account: Christina McGee
Creative Direction: Calli Toman
Creative Direction: Rich Chapman
Creative Strategy: Joy Crocker
Design: Colin Mealey
Design: Fara DiNoto
Design: Kaitlyn Coy
Design: Mary Cronley
Motion Graphics: Stephen Yee
Producer - Photos: Grace Elliot
Producer - Video: Kaitlin Fazio
Video Editing: Jeff Carlson